Why is an up-to-date website necessary and valuable?

Social Media trends ebb and flow, and the most relevant online platforms change with time and based on the opinions of their users. Also, the data you upload to social media platforms is under the control of the social media platform itself.

The first thing the people interested in engaging with you do is look for you online. Whether offering a product or service, paid or free, for fun or for serious needs, consumers are doing their research.

Sure, they might find your Facebook page. Do you actually own and control that space and the data you add or does it exist at the whim and under the oversight of Facebook?

Your current and potential customers or participants should be able to search for your website and find reliable information about you that is noticeably recently updated and that reflects your purpose or character and works to accomplish your end goals.

You want your people, whoever and wherever they are, to keep you in mind because you are professional and trustworthy -- and because you make them feel valued through the excellent service and accessibility you provide.