What is Customer Relationship Management (CRM)?

CRM is best explained as:

• a system that helps business owners and leaders improve customer relationships and assist in customer retention to drive growth.
  
• a system that uses software and technology to organize customer information, creating a single source of reliable information to track each interaction with a prospect or customer.

CRM is useful for:

• individuals, small businesses, companies, non-profits, and industries of all sizes and types.
  
• leaders, those supporting leaders, and any departments or divisions of organizations who are responsible for interacting and communicating with customers.
  
• teams including sales, service, marketing, IT, administration, operations, communications, and more.

CRM is essential because:

• it provides a single, simple, secure, and customizable source of information on customer interactions.
  
• it keeps leaders and organizations both organized and focused on revenue-generating activities.
  
• it brings teams together by sharing information that makes fulfilling responsibilities easier.
  
• it helps leaders save time, work more efficiently, unlock opportunities, and serve customers better.

With CRM solutions, you can:

• centralize client information;
• track customer interactions;
• support strong customer relationships;
• discover insights to drive sales and growth;
• streamline processes;
• improve revenue;
• close deals faster;
• increase returns on investment;
• improve customer satisfaction;
• facilitate repeat customers;
• decrease IT costs and systems;
• scale operations efficiently;
• and more!